New Details Released on Upgraded GMB Badge

Earlier in August, we posted about the news that Google would be offering upgraded profile badges that noted select businesses had been vetted for legitimacy. At the time, though, information from Google was limited.

Finally, thanks to Tom Waddington, a Google Product Expert, we have learned some more details on this beneficial program that is underway.

Here Are the New Things That We Learned

If you qualify, you will find access to the Google Guaranteed program in your dashboard

Given its exclusivity, there is no direct link to check your status to join this program or see if you qualify. You will simply see the following while logged into your account:

guarantee info

The upgrade was made for businesses who aren’t already using Local Services ads

Waddington noted that this could be because Google wants to see who can be “lured by this dangling carrot” and see if those who are not doing advertisements with Google would be interested in this angle as a paid feature.

So far, only specific business categories are eligible

While Waddington believes it seems to be a case by case basis, so far he has only seen the upgrade available to some businesses who have their main category related to:

As you can see, home services and contracted companies seem to be the ruling theme in the types of businesses involved so far. We predict (and hope) this changes and the program eventually expands.

The badge has started to roll out in SERPs

While this program is still very, very new, some lucky businesses that have opted in are already reaping the benefits with the badge appearing in search results, as shown in the gif below.

badge gif

There are additional features besides the badge

Alongside displaying a badge that notes their business has been guaranteed by Google, companies will also be able to have phone calls that are placed from a profile get recorded and receive dedicated support, but Waddington is hesitant that it will be anything spectacular.

Stay in the Loop on All Things Digital Marketing

Along with subscribing to our email newsletter, you can also check out some other recent articles we have published on our blog that you may enjoy:

Sarah Blocksidge

About the Author

Sarah Blocksidge

Sarah is the Marketing Director at Sixth City Marketing and has been with the company since 2016. Her main role is to attract more B2B clients for the company. Over the years, she has been mentioned on HubSpot, Content Marketing Institute, Fast Company, Mashable, and many other notable sites.

Our Partners & Awards