Bookmark This: Digital Marketing Acronyms

marketing acronymsWhen learning about digital marketing, having dialogue with your agency, or reading their reports, you may come across certain acronyms that can make it hard to comprehend what is being told to you if you aren’t in the loop on industry lingo.

To help combat this, we created this helpful cheat sheet that you can bookmark in case you ever forget what certain terms mean. 

20 Terms to Know


What it stands for – Business to Business

Why you need to know it B2B is used to describe companies that serve other businesses. Some industries that can be B2B include manufacturers, IT, SaaS, industrial, and more.


What it stands for – Business to Community

Why you need to know it – B2C, on the other hand, encompasses businesses who serve their customers directly. Some examples of this include dentists, healthcare, education, home services, and a variety of franchises. 


What it stands for – Content Management System

Why you need to know it – Given that many digital marketing strategies involve updating your website, you should know what platform your site is built in when communicating with the agency you partner with. For example, some CMS platforms that we are experts in include WordPress, Shopify, and Drupal.


What it stands for – Cost Per Acquisition

Why you need to know it – When measuring the progress of your marketing, a metric to look into is how much it has cost to obtain each of your leads. This will help you better assess the campaign’s success.


What it stands for – Cost Per Click

Why you need to know it CPC is a metric involved with pay-per-click marketing, which is the practice of running online advertisements across the web.


What it stands for – Customer Relations Management

Why you need to know it – Although it often has more to do with sales to help organize leads, having a CRM can help with your marketing as well. Some popular CRM software you may have heard of include HubSpot and PipeDrive.


What it stands for – Call to Action

Why you need to know it – CTAs can be a vital support system to the work that is done on your website to better entice customers to contact your team, make purchases, and more. Oftentimes, CTAs are unique graphics made to reflect your branding. 


What it stands for – Domain Name System

Why you need to know it – If you invest in website redesign services, you will likely be asked by the developer for login credentials to your DNS in order for them to launch your new site.


What it stands for – File Transfer Protocol

Why you need to know it – When you sign on to work with an agency, you might be asked for your FTP information so their team can make adjustments to your website’s code to add tracking info, make design changes, incorporate redirects, and more.


What it stands for – Google Analytics

Why you need to know it – Also referred to as simply analytics, Google Analytics is a platform that allows you to track data on your website and its performance by placing a piece of code on your site. You can see metrics such traffic, purchases, conversions, and more.


What it stands for – Google My Business

Why you need to know it – If you are a business that services a local area, then GMB will be an important part of your strategy for marketing growth. GMB allows you to make and manage business listings that appear on Google Maps.


What it stands for – Google Search Console

Why you need to know it – Also referred to simply as search console, this is a free tool that Google provides to give website owners important metrics about the health of their sites. You can learn more about it in our GSC post.


What it stands for – Hypertext Transfer Protocol Secure

Why you need to know it – In our current day and age, website security is important not only for users but also for marketing. Having a non-secure site can be holding back your website from potential rankings.


What it stands for – Pay Per Click

Why you need to know it – PPC is a vital digital marketing service that involves running paid ads on platforms such as Google Ads, Facebook Ads, and more. It involves measurement using terms listed above such as CPC, CPA, and more.


What it stands for – Return on Investment

Why you need to know it – Many digital marketing reports include metrics that help prove your business’s return on investment in marketing services.


What it stands for – Search Engine Marketing

Why you need to know itSEM is often used as a synonym for PPC, as SEM also refers to the practice of enacting paid online marketing through various channels.


What it stands for – Search Engine Optimization

Why you need to know it – As one of the most popular forms of digital marketing, SEO encompasses a variety of tactics and services in order to improve your website’s presence on the web.


What it stands for – Search Engine Results Page

Why you need to know it – Often used when talking about SEO, SERPs is a term used to define results from a search on search engines. It is also often used when referring to your keyword rankings.


What it stands for – Uniform Resource Locator

Why you need to know it – URL is a basic term for internet users, and it refers to the web address of specific website pages. For example, the URL for our website is


What it stands for – User Experience

Why you need to know it – UX is a term used in website design and development and relates to the overall user experience the site offers, and whether the site is easy for the user to navigate. UX is also soon to become a ranking factor from Google.

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