At Sixth City Marketing, we know that coming up with new and creative marketing ideas can be tough. This is why we’ve compiled a list of four tips that can help you get innovative with your marketing plan. Check it out!
1. Accept Guest Posts
Accepting guest posts is a great way to quickly add new, unique content to your site. To ensure that your website stays aligned with your brand, make sure you only accept educational, helpful, and relevant posts.
By accepting guest posts, you are able to become a resource on a variety of topics within your industry and can easily rank for a range of new keywords. Also, guest posts are essentially free content and are a great way to build meaningful relationships with industry leaders.
2. Host a Giveaway or Contest
Another creative approach to your company’s marketing is to run a fun contest or giveaway. Doing this is not only a great way to interact with your current customers, but it also helps to increase brand awareness! Some ideas for prizes include:
- Coupon codes
- Limited edition products
- Gift cards
- Personalized products
- A free year of [your product or service]
If you do run a contest or giveaway for your company, make sure that the prize aligns with your brand and the requirements to participate are not too intense.
3. Get Blog Post Inspiration from AdWords Search Phrases
A solid way to come up with new ideas for blog content is by looking through search terms for your PPC campaign. Search terms are the exact word, phrase or question that someone searched when your ad showed.
This information can be found in the keywords section of your AdWords account under the “Search Terms” tab. Use some of these search terms to inspire new blog post topics and titles. In particular, search terms that include a question, such as “how does [your product] work,” can make for a very informative blog post that will convert.
4. Repurpose Old Content
Another way to get more creative with your company’s marketing is to repurpose old content. If you have a blog post that gets a lot of traffic, add some additional copy to it or transform it into a video or infographic!
By repurposing old content into a new format, you are able to reach even more people. Additionally, Google prefers sites with frequently updated content!
Want to Learn More About Digital Marketing?
Check out some of our previous blog posts to learn more about digital marketing:
- SEO Tips When Building a Website
- How to See SEO Data in Google Analytics
- What Are PPC and CPC?
- What Are Local Services Ads?
- 5 Ways to Perform Keyword Research for PPC
Contact Sixth City Marketing Today!
Ready to get creative with your marketing efforts and attract new customers? Sixth City Marketing is a Cleveland-based marketing agency that will help you improve your company’s online presence. Contact us today to learn how we can help you!