How to Update Your Website to Convert in 2020

increase website conversion ratesNo matter what industry you’re in, you want a website that converts. Luckily, there are a number of things that you can do to increase the conversion rate on your website. Check out a few of them below.

Write Informative and Easy-to-Read Content

Content is an extremely important part of boosting SEO and increasing your website’s conversion rate. Well-written and informative content shows website visitors that you are an expert in your field and helps to build trust.

Some guidelines to follow when writing or optimizing content on your site include:

  • Aim for at least 250-500 words of copy on each page
  • Break up lengthy copy with bullets, numbered lists, and multiple paragraphs
  • Write eye-catching headers and sub-headers
  • Include relevant images
  • Interlink to relevant pages on your site
  • Include a CTA

Create Clear and Compelling CTAs

To increase conversions on your website, use strong calls to actions throughout your site. Some suggestions for CTAs include:

  • Learn more
  • Contact us
  • Get started now
  • Start a free trial
  • Read more
  • Download now
  • Become a member
  • Shop now
  • Sign up today
  • Book now

Digital marketing isn’t one size fits all, so make sure to test different variations of CTAs to find the one that works best for you!

Implement Contact Forms on Frequently Visited Pages

To increase the conversion rate on your site, its pertinent that all of the frequently visited pages contain a contact form. To maximize conversions, we suggest a form that shows up on the right side of the page on desktop versions and at the top in a mobile view.

Forms can go on all of the following pages of your website and more:

  • Homepage
  • Products and services pages
  • Blog posts
  • About us page
  • Contact us page
  • Location pages

To further increase the conversion rate of your form, limit the number of required fields to ensure that visitors can easily and quickly fill out your form.

Use Appealing and Helpful Pop-up Windows

Pop-up windows are a great way to increase onsite conversions. The key is to create pop-ups that are accommodating and appealing to your website visitors. However, make sure you avoid using too many pop-ups or your visitors will get frustrated and leave your site.

Additional suggestions for successful pop-ups include:

  • Make it easy to exit out of your pop-up
  • Implement pop-ups relevant to the content on a page
  • Include an enticing CTA
  • Add a form field to capture email or contact information

Implement a Live Chat

Just like pop-up windows, live chats are a great way to increase website conversions. Whether your live chat is computerized or monitored by an actual person, it will provide website visitors with an easy way to have their questions answered or immediately receive help.

Looking to Increase Your Website’s Conversion Rate?

At Sixth City Marketing, we strive to help our clients by increasing their website traffic and conversion rates. This in turn helps them generate more sales for their business.

To learn more about website maintenance and digital marketing, check out some of our previous blog posts:

If you are searching for a reliable digital marketing agency that will help you increase website conversions, contact Sixth City Marketing today.

Our Partners