Google recently announced via Twitter that they will be rolling out a beta version of their new experience for content creators on Search Console.
What does this mean for marketers? Keep on reading to find out
Introducing Search Console Insights
From Google:
“Search Console Insights is a new experience tailored for content creators and publishers and can help them understand how audiences discover their site’s content and what resonates with their audiences. This new experience is powered by data from both Search Console and Google Analytics.”
And while it seems that beta access has been rather limited, some lucky users have been invited via email. Marie Haynes shared on Twitter what the exclusive platform looks like for one of her clients:
I thought this part of the new Search Console Insights (in beta) was really interesting. Shows you which websites referred visitors and how many of them actually saw your content after clicking. pic.twitter.com/vBXger18Rw
— Marie Haynes (@Marie_Haynes) August 18, 2020
Other content creators took to social media as well to share their reactions to being invited to beta:
Here is a screen shot of some of the analytics in the new Google Search Console Insights BETA report https://t.co/GtuhG5KBFC https://t.co/80txZ1SiCp pic.twitter.com/WpDi6s1EGr
— Barry Schwartz (@rustybrick) August 17, 2020
New Search Console insights is looking pretty good!
I still call it Google Webmasters, but the new product development has been really impressive.
Especially for understanding large complex content sites. pic.twitter.com/iSQQ1tnXdJ
— Ben May (@benjmay) August 18, 2020
Helping Creators Understand Their Audience
Google also wrote that this new tool will help publishers and creators alike get answers to important questions, such as:
- Which pieces of your content are performing best?
- How is newer content on your site performing?
- How are users finding your content online?
- Do you have any top or trending queries on Google Search?
- What websites or articles link, or have newly linked, to your content?
Stay in the Know
While there is no known date that this new feature will launch for all Search Console users, Google did say that they will continue to add more users to beta as time goes on.
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