The Best 5 SEO Tactics for Online Retail Stores 2024

ecommerce SEO

This post was updated on Dec. 14, 2023

There’s no doubt that ranking number one on search engines is incredibly important for your company. However, if you have an ecommerce site, ranking is especially vital for not only clicks but revenue. Since many retail stores are larger and contain many more pages, making sure you are ranking requires a little more effort than just what falls under traditional SEO.

Read on for the best SEO tactics for your store’s website!

1.Optimize Your Pages Quickly

The content on your website affects all aspects of your on-page and off-page SEO efforts, and this is no different with store websites. The most important thing to remember with content is to make your pages relevant and targeting the right keywords.

A great place to start is with your product pages. Optimize your content and metadata on these pages and make sure to incorporate the important keywords you need. By doing so, you can direct users to the right page on your site.

Since Google could take a long time to index your pages, be sure to optimize and upload your content quickly so they can be indexed sooner.

A good tip for writing content on your product pages is to produce at least 250 words, but if you can go to 500 or 1,000 words on more prominent pages, that would be encouraged. Also, you can start with 250 and come back later to beef up a page. Ultimately, though, the goal is for the content to be unique and relevant on each page.

2. Email Blasts

A great way to attract visitors to your website is through email marketing techniques. By using email marketing, you can also get previous customers to return to your store by reminding them of your products or services.

It’s important to make sure that the information in the email is also on your website. Users are more likely to come back to a product through the search engine and not try to find the email.

Be sure to emphasize a sense of urgency with your emails too! Encourage quick responses and clicks to your site. As a result, you can increase your rankings quicker than you thought possible.

3. Social Media

Almost every major retailer has an online store. This makes the online retail industry incredibly competitive, so your social media efforts are where you can establish brand awareness with your audience and set yourself apart from competitors.

Through social media, you can:

  • Expand your online reach
  • Help your brand be shared among followers
  • Engage with your target audience
  • Target a specific audience on the platform that they visit most

Post about your products, feature background information on the company, and create ads on Facebook or Instagram if you’re wanting to throw some money into your efforts!

By using social media, you can drive more customers to your website, giving you the opportunity to generate revenue.

4. Be Mobile Friendly

A lot of the time users are online shopping on their phones when they’re bored, waiting around, or suddenly thinking of something they want to purchase. This means that your site must be conducive to mobile devices, not just desktop computers.

Ideally, you want your site to be both mobile friendly and responsive, meaning the site conforms to the dimensions of a phone screen instead of remaining in a widescreen, desktop view.

And with user experience now being a ranking factor by Google, you absolutely want to make sure your navigation is clear and that checkout is easy for mobile users.

5. Google Shopping

Google Shopping is a service provided by Google that allows customers to search and shop for products across different retailers. It gives shoppers the opportunity to browse products based on the search query.

If you have an ecommerce site, use this feature! When a shopper clicks on your product, they’re sent to your website to make the purchase. This drives traffic, increases ranking, and generates more revenue for your business.

You’re missing out if you’re not using this free feature! Google Shopping allows you to add a visual touch to your ads, show up multiple times, and is proven to convert 30% higher than with a text ad.

Contact Us Today for SEO Help!

Want to learn more about what ecommerce marketing tactics will help your business thrive online? Reach out to us today! We’re happy to help.

Sixth City Marketing

About the Author

Sixth City Marketing

This post was written and edited by employees at Sixth City Marketing, a full-service SEO and digital marketing agency helping clients across industries such as manufacturing, ecommerce, and many others since 2010.

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