Instagram is the up and coming social media platform that businesses are using to promote their brand online. 200 million Instagram users are visiting at least one business profile a day. This means users are becoming more interested in finding products and services via Instagram.
It’s important that you take advantage of the opportunity this provides and optimize your business profile to help those visitors become customers or clients!
Here are six way to enhance your profile!
1. Write an Engaging Bio
On Instagram, the first thing people will read on your profile is your company’s bio. Users will make their first impressions about your company based on this. So, your bio needs a lot of attention. Be sure to write up something that will make them click the “Follow” button!
Here are a few aspects to consider when crafting your bio:
- Describe what your company does and what makes you unique
- Use a tone that appeals to your target audience
- Make an effort to connect with your community
2. Include a Clickable Link
Your bio is the only place where you can include a link on your Instagram profile. Use this opportunity to drive traffic back to your homepage so users can search your site. You can also link to a specific campaign or pieces of content that have been recently updated on your website.
Another option is to swap out your link regularly depending on what your current focus is, whether tied to a new product, a seasonal aspect, a sale, or anything else relevant.
3. Set Goals for Your Profile
It’s important to make sure that your goals are consistent across your entire profile. Discover what it really is that you want to achieve out of your Instagram business account. By setting goals beforehand, you can determine what types of content need to be produced to achieve them!
Common goals include:
- Showcasing products or services
- Increasing brand awareness
- Increasing brand loyalty
- Showcasing the company culture
- Sharing company updates and industry news
4. Create an Aesthetically Pleasing Photo Feed
Successful Instagram accounts have an eye-catching feed that draws users in, which helps to keep users coming back and also encourages them to visit a company’s main site. Keep them hooked on your account simply by making it look good!
Tips for a professional and aesthetically pleasing feed include:
- Paying attention to your color palette
- Staying consistent with your fonts
- Planning out what your grid may look like
- Balancing your salesy posts with non-salesy ones
5. Post Consistently
Publishing frequently allows your followers to know when they can expect content from you. Maximize your engagement and outline a specific target post frequency to ensure you are staying on schedule. Don’t hit lulls of no posts or bombard your followers’ news feeds with too many posts! Stay consistent and on a schedule.
6. Respond to Comments on Your Posts
Social media is a great way to create a relationship with your followers. Engaging with them is important to gain their loyalty for the long term. So be sure to respond to key comments!
It’s essential that you listen to what your followers need and address any concerns they have. The Internet Advertising Bureau conducted a study which showed that 90% of customers recommended a brand that interacted with them. Follow best practices and make that connection!