Building a solid email list is a great way to have a channel of interested, potential customers at your disposal. And email marketing can help nurture your sales pipeline and encourage subscribers to become customers.
Without further ado, here are some of our best tips on how you can get more subscribers to your email newsletter.
Promote Sign-Ups on Social
From having your bio links lead to a page where users can sign up to sharing graphics and more, social media is the easiest way to boost your email newsletter for free to an existing following.
Leveraging incentives is a tactic many use this platform for. For example, things such as “share this post and sign up for our email newsletter to be entered into a drawing for a free _____!” is a double win because not only is your post getting coverage, but you also are getting subscribers.
Plus, you get to decide what you want to give away, whether it’s a gift card, koozie, web audit, or whatever is relevant to your business.
Use not only your company accounts, but also any professional accounts you have as well on LinkedIn, Twitter, Facebook, and elsewhere so you can really spread the word!
Look into Pop-Ups and Sticky Bars
Having a static sticky bar at the top of your website, or incorporating a pop-up onto key pages, can help encourage new website users to subscribe.
Depending on your content management system, there are a variety of plugins, add-ons, and third-party websites, such as Unbounce, that offer ways for you to easily integrate these features into your website and design them to match your unique branding.
Explore Paid Advertising
Paid social media could be a great way to broaden the reach of what you are promoting on your social platforms. From boosting posts to sponsoring tweets to running display ads that lead to a landing page for sign-ups, there are a variety of options.
If you want to explore more on paid social media advertising, here are some helpful links from popular social networks:
Leverage Guest Content
If you are an authoritative leader in your industry, and often are giving interviews, making videos, and more, ask whoever you are working with to promote your email list much like YouTubers ask people to “subscribe to their channel.”
Add an Opt-In Option to Contact Forms
You have likely seen it before, but try adding another field to your contact forms that asks users if they would like to be added to your email newsletter. It is an easy way to nurture the sales pipeline and is a two-for-one win!
Make an Email Sign-Up Your Call to Action
Most content on your website is likely created with the intent to drive sales, but how about some of the informative blog content on your site? It’s likely that people who find this content are not in the buying mode, which means you might not want to push them toward a sale.
Instead, have your main call to action in blog posts and similar content types be to subscribe to your email list. This way, when they are ready to buy, they’ll be familiar with your company and all it can provide.
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