What Is Conversion-Centered Design and Why It Matters

Conversion-Centered DesignUpdated March 20, 2023

Do you ever go to a website, find what you want, but then struggle to find a way to contact the business? This is due to a lack of thought put into designing for conversion.

Design for conversion can help bring tremendous results and increase the conversion rate on your website. Without it, though, your audience will be lost. Keep on reading to learn more about what design for conversion entails, and some ways to improve it.

Defining Design for Conversion

Designing for conversion is the fundamental practice of making strategic adjustments to your website’s design and layout in order to promote conversions through web forms, buttons, calls to action, and more.

This visual tactic considers not only the placement of contact methods, but also color, use of whitespace, psychology, and more. Overall, this tactic can help influence the users on your website, making it easier for them to reach out and giving you a better chance at making a sale.

Testing out the success of conversion optimization design is done by analyzing different versions of a page after changes have been implemented and tracking increases in conversions via tools such as Google Analytics.

5 Conversion-Centered Design Tips to Apply to Your Website

Need some examples on how to implement design for conversion on your site? Here are a few methods to consider:

  1. Add forms to your main pages – We practice what we preach, so if you head over to one of our services pages, such as our SEO page, you will see we have a form on the right-hand side of the page making it quick and easy for someone to request more information and reach out.
  2. Display your form high on mobile – When you add the forms to your main product and services pages, be sure that on mobile the form is high on the page so that when users scroll, they can readily see the way to contact you (especially since they may not go all the way to the bottom of the page).
  3. Play with color for CTAs – While staying on brand is important, don’t be shy in introducing a standout color that can help draw the user’s eye to buttons and graphics. These elements can encourage them to contact you, sign up for your newsletter, or whatever your main goal is.
  4. Don’t forget your phone number – Even while the popularity of the internet continues to grow, some people will always be more comfortable placing a phone call instead of using a form. Having a phone number prominent is also important for certain businesses, such as stores or gyms, where customers may need to call to ask about hours, pricing, and more. Ensure that the number is displayed in the header and footer of your website so it can be accessed on desktop, tablet, and mobile.
  5. Check your whitespace – Take a look at some of the pages on your website. How much whitespace do you see? What type of line spacing do you have? Is there too much whitespace, or are your paragraphs crowded together? How your content looks can influence users – it may make them want to continue or encourage them to look someplace else that’s cleaner and simpler.

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Lara Perrin

About the Author

Lara Perrin

Lara Perrin is our Web Manager and has experience updating, designing, and building websites for manufacturers, dentists, and colleges, and many other business types.

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