In our day and age, everyone seems to be on their smartphone 24/7. Because of this, Google has unsurprisingly stressed the importance of mobile when it comes to your website.
As you perform your own search engine optimization, you should be following how much of response your website gets on mobile devices so you know how effective your efforts are being.
Thankfully, there is a way to see this data to help you create a better SEO strategy, make design changes to your website, and more.
But First, Two Quick Notes
Before you start in on the steps below, ensure that you have the following:
- Google Analytics installed on your website
- Goal tracking set up on your GA profile
Even if your website is not entirely mobile friendly, Analytics can show you data from users it knows were on mobile devices.
How to See Your Site’s Mobile Conversion Rate
First things first, open Google Analytics, log in, and go to the profile you want to see data for.
Then, Navigate to Audience
Underneath audience, you will see “Mobile.” Click on that, and then “Overview.”
This will be where you can choose your desired time frame to evaluate.
Next, Enable Conversions – All Goals
In the third column, you will see “Conversions” with a drop-down menu. Analytics often auto populates a goal you have set up, and you can choose which goal you’d like to see, or choose “All Goals” to get a comprehensive look at mobile conversions.
You will want to try out different dates, but for each entry you will see some data like this:
As you can see, there is a column that shows “Goal Conversion Rate” which will give you a percentage created by taking the number of goal completions divided by total sessions, then multiplying that by 100.
Now that you can see the numbers of your mobile conversion, and have compared it year over years, and various other ways, you may be asking what you can do with this data.
Here are a few ideas:
- Give your website some design tweaks to present better in mobile, such as having a contact form display near the top of the page on key service or product pages
- Design some new calls to action that can display on mobile, prompting people to fill out a form or give your business a call
- Make phone numbers stand out more and add mobile call tracking to your website using event goal tracking, or using third-party platforms such as CallRail
- Look into your website speed, and see what improvements can be made. After implementation, you will want to see if mobile conversion improves in the future
Why Mobile Is Important
Here are some statistics that can help you better grasp why we highlight the importance of mobile when it comes to SEO and digital marketing:
- Globally, over 70% of website traffic occurs on mobile devices
- In the U.S., around 57% of all internet traffic is from mobile and tablet
- 77% of mobile users are more likely to purchase from sites that allow them to make purchases quickly