Guest posting is a great way to boost your online marketing efforts. Not only does it benefit the writer (and their website), but it can be quite valuable to publishers as well. If you are not guest posting for relevant sites, then you need to start.
For those who don’t know, guest posting is contributing content to another website. A guest blogger will submit an article to publisher based on specific guidelines, or pitch them some possibilities from relevant topics.
The Benefits of Guest Posting
The online marketing benefits that accompany guest posting are incredible. Some of these include:
- Building relationships
- Boosting your domain authority (DA)
- Reaching a variety of audiences
- Driving traffic to your website
- Building links to boost SEO efforts
- Increasing social media presence
Guest Posting Steps
Since you now understand how effective guest posting can be, here is how you do it!
1. Set Your Guest Posting Goals
Before you even begin writing or researching, figure out exactly what you want to accomplish through guest posting. A few examples of common goals include:
- Getting people to know you and your brand
- Gaining links
- Increasing traffic
- Introducing your products or services
Once you’ve determined what exactly you are trying to achieve, then you can decide on the right site to perform outreach to.
2. Research Guest Posting Sites
There are a few ways that you can go about picking the right sites.
- Find sites that interest you – Do a web search for publications and websites with blogs that are in an area of interest for you and your business. Check out their domain authority (look for high ones) and see if they accept guest bloggers.
- Look at the competition’s backlink profile – Take a look at your competitors’ backlink profiles to see what they are doing. Use this as a guide to find sites relevant to your field and to see where opportunities lie.
- Search for sites that accept guest posts – Search for “list of sites that accept guest posts,” along with “_______ blogs” with the blank being your industry or focus. You will most likely find a long list of options for you to filter through so you can begin your outreach.
3. Determine Where to Pitch
When you have created a long list of sites, you need to determine which ones are worth your time and effort.
You want to reach out to sites that:
- Have a high domain authority, or at least higher than yours
- Have the target audience that you want
- Are in your niche
- Can drive the amount of traffic you want
4. Develop Blog Ideas
Brainstorm ideas for posts that support your goals and interests, and those that will be attractive to publishers and readers.
Here are some tips for developing topics:
- Make sure your topic will fit the site’s audience
- Determine content needs and gaps to fill
- Make your post something enjoyable for both you and readers
5. Send Your Pitch
Catching the eye of the publisher is definitely a tricky task. Craft a pitch that will get noticed by:
- Contacting the right person from the site’s staff list
- Crafting a compelling subject line
- Soft selling them with your benefits
- Providing proof of your quality
6. Write Your Post
Some guest blog writing best practices include:
- Follow the guidelines – You don’t want to do anything that will jeopardize your post simply by not following a site’s directions.
- Add quality and valuable content – Don’t be overly promotional. Provide substance and quality information on your topic of choice.
- Proofread. Proofread. – Plain and simple – check your work. Reread. Reread again.
- Link to your site if possible – Every publisher is different with what they will allow. If they do allow links, be sure to drop in your site! Often the most natural place for this will be in a bio, which helps your post from appearing to be solely self-promotional.
7. Follow Up
When your post is published, the work isn’t over.
- Actively respond to comments on your post
- Promote it on your social media channels
- Link your guest post on your website
- Send a thank you to the publisher to maintain the relationship
8. Track Your Performance
To fully understand how your blog post is performing, create a list of KPIs to monitor its performance and how it affects your SEO.
Keep track of:
- Referral traffic
- New website visitors
- Shares on social media
- SERPs placement
- New leads on your site