What Do SEO Companies Do? And How Do They Help?

Updated August 30, 2023

With search engine optimization being an essential part of your digital marketing strategy, SEO agencies are very important businesses that can help your company to thrive online.

Basics of SEO

Let’s first talk about what exactly SEO is. Search engine optimization is the process of increasing your website’s visibility online by way of optimizing your site and gaining organic traffic. This is all in an effort to appear at the top of SERPs, or search engine results pages.

Search engines, such as Google and Bing, will crawl your website to understand your site and its products and services. These search engines will discover how user-friendly your site is, what keywords are used, and how trustworthy your site is. They will then reward you with a ranking on results pages based on the relevance of your business to a user’s search query.

SEO Agencies

SEO agencies, like Sixth City, work to improve companies’ online presences to gain more customers. They do this by generating more qualified leads to your site and turning those leads into sales.

Every company has different needs and each deserves a tailored SEO approach, however, some common tactics include the following.

1. Research and analysis of website and keywords

This includes looking over your website and discovering areas of improvement. It could include aspects from making things more user-friendly to figuring out the best keywords for you to target.

A major service that SEO agencies provide is keyword research. They will assist you in selecting the best keywords that are relevant to your page and will match the search query. With your goals and target audience in mind, agencies will select keywords that will best suit your strategy.

2. Link building

To perform the best you can organically, having quality links on and to your website will help greatly. SEO agencies perform link building tactics to achieve these goals.

Some link building ideas include:

  • Guest posting on relevant websites
  • Interviewing industry experts
  • Listing your site on an industry-related directory
  • Engaging in relevant forums

3. Content writing

When you have found the right keywords to target, optimizing them within the content on your products pages, landing pages, and social media will help you to generate more traffic.

It’s good practice to expand on your writing, add photos and videos, incorporate links, and produce blog posts. The more that you can include in your content, the more Google will find and reward you with a high ranking on results pages.

4. Data analysis and goal tracking

In order to determine if your efforts are working, goal tracking through Google Analytics is vital. Google Analytics will look at leads, conversions, click-through rate, on-site time and much more. It is a great tool to quantify your SEO efforts!

Other Services SEO Companies Provide

Many SEO agencies offer a wide range of services outside of search engine optimization. Some of these include:

  • Pay-per-click marketing
  • Website development
  • Social media marketing
  • HubSpot marketing
  • Consulting and auditing

Reach Out to Sixth City Marketing for SEO Services

If you are interested in working with an experienced SEO agency, reach out to Sixth City Marketing! We are dedicated to meeting your needs and providing you with efficient techniques to meet your SEO goals!

We offer a wide variety of other services as well! Contact us today to hear about our full digital marketing agency. We look forward to hearing from you.

Sixth City Marketing

About the Author

Sixth City Marketing

This post was written and edited by employees at Sixth City Marketing, a full-service SEO and digital marketing agency helping clients across industries such as manufacturing, ecommerce, and many others since 2010.

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