New Review Attributes Rolling Out on Google

Google review attributesLast week, rumblings in the local SEO community emerged that indicated Google Business Profile reviews had gotten a new addition – attributes.

Keep on reading to learn more about this new update, what industries it affects, and more.

The Good and the Bad

So far, there are four general qualities a reviewer can add to their review if they chose either 1, 2, 4, or 5 stars. A rating of 3 stars, being fairly neutral, omits these options.

Below are the attributes you can add:

For 4/5 Star Reviews

4/5 star

For 1/2 Star Reviews

1/2 stars

Unique Attributes for Different Industries

Some other attributes that relate to specific business categories have been seen, such as “punctuality” for this towing company:

towing review

And “cleanliness” for a salon:

salon review

More Categories Coming Soon… Maybe?

Some industries, such as restaurants and dental practices, have not seen these attributes added to their reviews, so it is unclear if this is something rolling out over time, or if certain business categories will not receive the new update.

According to GatherUp, these are the industries that are so far displaying attributes:

  • Salons
  • Car repair shops
  • Dry cleaners

Also, GatherUp mentions attributes are showing up “broadly on industries typically classified as Other Services and Professional/Technical Services in the NAICS coding system.”

Catch Other Local SEO News and Advice on Our Blog

Sarah Blocksidge

About the Author

Sarah Blocksidge

Sarah is the Marketing Director at Sixth City Marketing and has been with the company since 2016. Her main role is to attract more B2B clients for the company. Over the years, she has been mentioned on HubSpot, Content Marketing Institute, Fast Company, Mashable, and many other notable sites.

Our Partners & Awards