In need of other ways to help supplement data for your SEO and PPC strategy? Maybe you’re just looking for some new ideas to implement for your marketing approach? Google Trends is a free tool that can help you get a better understanding of your potential customers to improve your digital strategy.
Keep on reading to find out what it is and how to apply it.
What Is Google Trends?
Established in 2004, Google Trends analyzes search query volume based on a period of time, which can also be broken down by location. It is a great, free data source that allows you to see when and where various terms are most popular over time.
A lot of seasonal marketing can be backed up by search volume data during the later months, but one of my favorite cases proven by Google’s search trends is the annual spike of Mariah Carey’s “All I Want for Christmas Is You.”
You can see the gradual rise of searches as fans start their Christmas music binging early just after Halloween. Then, there is a plummeting drop right after New Year’s Day. Makes sense, right?
How to Apply Google Trends to Digital Marketing
Now, when it comes to SEO and PPC, there are a few things that can be learned by what you see from the data in Google Trends, particularly when it comes to seasonal marketing. Here are a few ways to reap the rewards of Google Trends:
Seasonal Content Marketing
If you are in a field, such as retail, that can benefit from various holidays, seeing a timeline for popularity of your products can help you decide when to create discounts, send out special email newsletters, and push specific products during the year.
Try popping in some the keywords you are focused on and see what the results show. What is their search volume like? Where are they most popular? Is there a specific time of year a given term is more popular?
Take a look at how jewelry has been searched for over the past five years; the peaks in the graph are all in December, which lines up with Christmas shopping. Knowing this, it can further encourage you to push content writing for landing pages, blog posts, emails, and social media posts to follow the trend.
Seasonal Paid Strategy
One great advantage of Google Trends is that it can help you with your paid budget, allowing you to see if there are key times of the year where you should increase your spend or pull back based on when your services or products are most searched for.
For example, for florists there are two key peaks that have occurred annually over the past five years:
Any guess on what those two key times are? If you guessed Valentine’s Day and Mother’s Day, you are correct. So, given this, it would benefit florists to adjust their budget and bidding to be highest during February and May, and to be strategically lessened the rest of the year.
Get More Strategy Advice on Our Blog
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