Much like how SEO is geared toward optimizing your website, your YouTube channel can act as another channel to grow your brand and presence, and possibly gain you more customers and followers.
Check out some of the easy ways to properly optimize your YouTube account and its videos to get the most out of everything the platform offers.
Quick Tips for an SEO Boost on Your Channel
Give Your Profile a Visual Facelift
First things first – much like your website is the book cover to your brand, you will want to make sure your pages look nice! Be sure to add a cover photo, your logo, a business description, links to your homepage and social media pages, and whatever else you desire. This will help users find your main site and your products easily, and will ensure they view you as a real business.
Use Keywords Across the Board
As obvious as it sounds, you may have forgotten to use keywords in your video titles, playlists, and descriptions.
Just like for SEO, you can conduct keyword research to see what types of terms have a high volume, produce traffic, and are competitive. This informative article from Backlinko suggests a few ways to do keyword research like using:
- YouTube auto complete
- Keyword tools
- Competitor analysis
- Competitor tags
- YouTube analytics
- Google results
Once you have generated the keywords you want to use, be sure that you sprinkle them into relevant video titles and descriptions. You will also want to add keywords as part of YouTube’s “tags” feature, which can help in searches.
Not only will this help your video appear to searchers on YouTube, but Google, which owns YouTube, crawls videos for keywords as well. So you could end up as a search result when people are asking a question, looking for a product, inquiring about a service, and more.
Add Important Links to Videos
While, sadly, a link from YouTube is a nofollow, meaning it doesn’t give added value to your domain, it is still a great idea to link key pages of your site in the descriptions of your videos.
One of our pro-tips is to add the link at the top of the description, since YouTube only shows a preview instead of the entire text unless a user clicks to expand it fully. This way, customers and viewers will see a link to relevant products, articles, or whatever you link to.
While it’s worthwhile to write keyword-rich copy for the reasons listed above, many people will never actually read it – but they just might click out to a site link if it’s handy and immediate. Make it easy for them.
Check Your Channel Analytics
Did you know that your YouTube channel has analytics? If you navigate to the YouTube Studio, and click on the graph icon on the left-hand side, you will can see important data relevant to your page!
From audience reach to click-through rate and engagement to even details on your audience members, it can give you some helpful insights on the performance of your channel. And just like with normal SEO, data tracking is key.
Create Dedicated Playlists
Just like users can create their own personal playlists, you can also create playlists on your channel to help group together videos that are related to one another. This is another great way to help users find content in search as you can add in more keywords for substance and search opportunity.
Add Closed Captioning
Incorporating closed captioning, or subtitles, for your video can be a great addition. Not only can it help you with accessibility for those who are hearing impaired, many people will watch YouTube, Facebook, and Twitter videos in situations where sound is not desired, so closed captioning means they would still be able to follow everything you’re trying to present.
YouTube has auto captioning that is an option, but we would recommend not trusting it. While it is impressive given that it can scan a speaker’s audio to form common words, many spelling and grammar issues emerge. We even had one video for a nursing home turn the word “terrace” into “terrorists” before we corrected it.
So it’s best to use their captions to start and in the editor fix them up with proper spelling and grammar as you follow through the video.
Conduct Competitor Research
Get some sense of what you are up against on YouTube by searching for things you want to rank for, and take a peep at what types of things your competitors are doing.
- Are they optimizing their titles?
- How long are their videos?
- Longer videos are actually the new norm, according to our research.
- Do they have custom video preview images?
- What do they have in their descriptions?
- Does their profile seem up to date?
Some of these questions can get you started on competitor analysis to see what areas of improvement you can expand upon.
Want More Ways to Do YouTube SEO?
Feel free to check out our other detailed post on doing YouTube SEO for more in-depth ways to grow your channel.
In the meantime, here are some other blog posts you may find interesting:
- 15 Viral Videos That Helped Shape the Internet
- YouTube Is Expanding Its Analytics Metrics for Video Creators
- How to Use Facebook Live for Digital Marketing
- Google Debuts Video Summary Carousels