10+ Website Redesign Stats for 2024 You Need to Know

We Bet These Redesign Statistics Will Convince You to Update Your Site in 2024!

website redesign statisticsThis page was last updated on November 15, 2023.

Most of us were taught early on to not judge a book by its cover, but when it comes to your website – how it’s designed, how it functions, and more – some may beg to differ.

And if you have been debating whether or not you should take the plunge into redesigning your website, we have compiled some statistics that may encourage you to do so.

1. Nearly 40% of Designers Think an Outdated Design is Why Visitors Leave a Website

According to GoodFirms, 38.5% of website designers believe that a top reason why people may leave your website is due to having an outdated site design.

2. It Only Takes an Average of 0.05 Seconds for Users to Form an Opinion of a Website

During a study based on visual appeal, Taylor & Francis uncovered that users made a first impression of a website in just the first 50 milliseconds of seeing a page.

3. Over 58% of Website Traffic is From Mobile Devices

Every year, it seems mobile optimization only gets more and more important. And Statista reports that as of Q1 of 2023, 58.33% of website traffic now comes from mobile devices.

Meaning if your site isn’t mobile-friendly, you could be losing out on nearly half of your traffic.

4. 42% of People Will Leave a Website Because of Poor Site Functionality

Looks are one thing, but being able to navigate and have a website work the way it is supposed to is another. And 38% of users scope out a page’s layout and navigational links when visiting a website for the first time.

5. The Percentage of Users Who Admit to Correlating a Company’s Credibility With its Design is 75%

According to research done at Stanford, most people do indeed judge a book by its cover. As the acting face of your brand, it can be said that how your website looks can impact how a user may think of your company.

6. Around 88% of People Are Less Likely to Return to A Website After a Bad Experience

Did you know humans remember negative experiences more frequently than good ones? This rings true when it comes to visiting websites, too, says Econsultancy.

7. If Your Content Takes Up to 10 Seconds to Load, Your Bounce Rate is Likely Around 123%

In 2018, Google released some findings related to page speed benchmarks and found the obvious: the longer your site takes to load, the more people will leave your site. What’s even crazier, is that a load time of 5 seconds saw 90% of people leaving as well.

8. Companies Typically Redesign Their Site Every 1.5 to 2.5 Years

It turns out that more brands refresh their site design more often than you may think. Business2community suggests it is a good idea to think about redesigning your site as frequently as you get a new smartphone.

9. Most Sites Average a Conversion Rate of 2.35%

While this metric from Startup Bonsai will vary from industry to industry, taking a hard look at your own data can be the most convincing metric for influencing your to redesign your website.

10. 39% of Users Are Drawn to Color More Other Visual Elements

Did you know that orange and brown are the least effective colors when it comes to conversion? As if the Cleveland Browns needed any more bad luck. Maybe they should consider red instead, which has a 21% chance of improving conversions.

Not Convinced? Check Out These Statistics from Our Own Work

Here are some of our own case studies from former and current clients whom we have helped with website design and design for conversion:

  • Strategic web design and digital marketing with a focus on increasing leads helped University Commons improve conversions by 90%
  • By making design for conversion changes to their website, in a year-over-year comparison, Shini USA saw leads improved monthly by 129%
  • With a website redesign and an SEO campaign, monthly leads improved by 314% for TYKMA Electrox

As you can see from our own statistics, the best website redesign projects have produced great results with the help of additional digital marketing services.

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Sarah Blocksidge

About the Author

Sarah Blocksidge

Sarah is the Marketing Director at Sixth City Marketing and has been with the company since 2016. Her main role is to attract more B2B clients for the company. Over the years, she has been mentioned on HubSpot, Content Marketing Institute, Fast Company, Mashable, and many other notable sites.

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