Where to Get Backlinks in 2023 to Improve Your SEO

linkbuildingUpdated February 16, 2024

Part of doing good search engine optimization work is ensuring that you have a strong backlink profile to support the other efforts you are putting in. Having this foundation can help you not only get found on more websites, but make your website value increase for years to come.

Here are 12 backlink strategies you should be implementing into your overall SEO strategy in 2023.

12 Proven Methods for Acquiring Backlinks

Unlinked Mentions

When was the last time you Googled your company’s name or website URL? You may be surprised at what you find – you can often have unlinked company mentions! This is one of the easiest ways to get more links. All you need to do is reach out to the writer or website itself and ask if they can link back to you.


Both locally and nationally, you likely have some other businesses you collaborate or partner with, so make the most of your relationship! See if they have a page on their website where they could link your company and be sure to note that you can link to them as well. This is an easy way to build off your existing connections.


Along with the products or services you provide, have you ever created a podcast, ebook, app, or anything else that can be linked across the internet? There are thousands of websites that are looking to add to their collection for users to find, so you could unknowingly be missing out on these great opportunities.

Broken Links

When doing tactics such as competitor research, you may wonder how they are getting links from high-ranking websites with little effort. Well, one way to try and get links on those websites is to use software, such as Screaming Frog’s SEO Spider, to crawl a site for broken links.

If you see a site has a broken link that is of relevance to your services, products, or content, you could reach out and suggest replacing the broken link with yours. Not only are you helping the website fix an issue with their site, but you will be getting a nice prize in return.

Quality Content

An easy way to try and acquire more links is to create worthwhile content, whether it’s through helpful FAQ blog posts, infographics, PDFs, or something else. If you are creating quality content, more sites would be likely to link to you in articles, blog posts, and more.

Citation Sites

There are a variety of citation websites out there that let you to link to your website so customers can find you. From Yelp to Yellow Pages to Facebook and everything in-between, there are numerous citation websites that are free to use to expand your link collection.


One way to try and get more backlinks is to reach out to the software companies and platforms that you use to see if they would be interested in having you write a testimonial for them. This is an easy way to get backlinks because, in their eyes, they are the ones receiving the most benefit, which could encourage them to say yes!


If you search for “(your industry) directory,” what types of results do you get? It is likely that there are plenty of directory websites out there for your industry that you are unaware of, presenting plenty of new opportunities.


Have you ever heard of HARO? It stands for Help a Reporter Out, and is a free service that emails you queries submitted from journalists who are looking for help writing articles for their publications. You can then respond and let them know your area of expertise and any insights, and they might use your info in a post while linking to your site.

If you end up liking HARO, you can also look into similar services such as SourceBottle and Cision.

Facts and Statistics Posts

A way to help establish your website as a credible source, while also building highly reputable links, is to create a facts and statistics page. Create a page for your specific industry that lists a wide variety of helpful facts and informative content. This not only helps with Google’s recent helpful content update, but also as a link-building approach. When you have created your facts page, you can reach out to other similar websites to link to yours, therefore driving more quality links to your site.

Local Links

If your business has different physical locations, local directories, Chamber of Commerce sites, local sponsorships and local blogs can definitely help improve visibility. While some of these websites may have a lower domain authority, Google will still see them as valuable because they are highly relevant to your business or industry.

Commonly Asked Questions About Link Building in 2023

1. Why is link building important for SEO?

Now that we are in the AI era, it is so important to prove that your website is a credible and trustworthy source. When other sites link to your website, Google will recognize that other sites find you reliable and reward you by positively impacting your rankings.

2. Are all backlinks vital for SEO?

No, it is important to be strategic about the kinds of links you go after. Quality links come from other authoritative websites that are relevant to your business. Having one of these is way more impactful in the eyes of Google than obtaining many low-quality links.

3. What should we avoid with link building?

There are a handful of link-building tactics that can hurt your SEO equity. These include selling links, participating in link schemes to adjust your rankings, excessive exchanging of links, spammy links, and automated link-building tools.

4. How long does it take to see results?

It isn’t a secret that link building is the long game. The time it takes to see results from link building can vary. Once you’ve acquired your backlink, it has to be indexed by Google before you can notice any improvements in your search engine rankings. Link building requires ongoing effort and patience.

Check Out More of Our Blog Posts on Backlinks

Sarah Blocksidge

About the Author

Sarah Blocksidge

Sarah is the Marketing Director at Sixth City Marketing and has been with the company since 2016. Her main role is to attract more B2B clients for the company. Over the years, she has been mentioned on HubSpot, Content Marketing Institute, Fast Company, Mashable, and many other notable sites.

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