When you are creating a new website from scratch or want to give your current site a new design, it’s important that you don’t forget about SEO. Here are some important aspects to keep in mind.
Make Sure Your Pages Have Headers
There are various types of tags that are important to a webpage’s structure to help search engines read and comprehend its content. Not to mention, users read headlines while skimming content to help them find what they need or want to read about.
- H1 – The main title of your page/post
- H2 – Secondary headlines
- H3 – Less important headings
- H4, H5, H6, etc. – Smaller and the least important headings, if used at all
Create a Content Plan
Depending on the type of business you have, and if you already have a site you are working with, something to keep in mind is how you are going to organize your website. What types of pages and content do you currently have? Are there opportunities to condense or expand your content?
Start by making a tree map of what pages you plan on including and see how you could benefit from adding or excluding info.
Link to Your Other Pages
As you add the pages of content to your new site, be sure you do your due diligence to interlink, which is the tactic of linking to your own content within your website. As obvious as it sounds, it is often forgotten about.
So try and find places where it makes sense in context and is not a forced link. Pro tip: be sure to avoid adding links with language like “click here” as it makes it hard for those who use accessibility tools to comprehend what the link is associated with.
Don’t Forget Metadata
You will want to make sure your new site has proper metadata in place to help reflect the content of your website to search engines. Metadata titles and descriptions are the snippets that you see displayed when you search for things on Google, Bing, Yahoo, and other search engines.
Be sure to dig into whatever platform you are using to build your site to make sure you can add metadata, either through an add-on or a plugin, so you can customize your page titles and descriptions as you please.
Photos Need Metadata, Too
Similar to adding titles and descriptions to pages, you can also add technical information to photos as well in the code that can help people find your business in search engines.
You can add alt and title tags (ex: alt=”red dress” title=”red dress”) to photos to help not only search engines get an understanding of what is in the photo but also customers with disabilities.
Build a Blog
Many popular content management systems allow you to easily set up a blog, which can be a great addition to your current site, as it will allow you to share insights on numerous topics. Blogs give you a lot of opportunities to target different terms you want to use to draw people to your site, especially long-tail keywords!