If you are investing in SEO services, or are performing search engine optimization on your own for your business, you are probably wondering if there are ways to track your campaign’s success in Google Analytics.
Not only will this data be a complement to the tactics you have been implementing, but it can also open your eyes to areas where you can improve.
Check out the following places to get valuable data in Google Analytics.
When you navigate to Acquisition > All Traffic > Source/Medium you will be able see all the important data you need regarding visitors who came in from organic traffic.
Keep in mind that organic traffic goes beyond Google SERPs (search engine results pages), and could come from other search engines such as your Google My Business profile, Bing, DuckDuckGo, Ecosia, and others.
By comparing dates, the number of conversions, bounce rate, and other metrics, this can help you assess the overall success of your SEO efforts.
Under Behavior > Site Content you will find an area called Landing Pages. This will show you a list of all the pages that people find in search or “land on.”
This can help you see which pages perform the best on your website, what blog posts are gaining the most traffic, or where there is potential for improvement/expansion in your content strategy.
Like most other areas in analytics, you will also be able to see sessions, average session duration, goal completions, and more to give you some concrete numbers to work with.
When you are performing SEO, one of your main goals is likely to get more customers and one of the most common ways of accomplishing that is by tracking phone calls and form submissions through goal tracking.
In the conversions section of Google Analytics, you can see how many people have completed goals in a time frame, where they came from (organic, paid, referral) and other insights.
Search Console Queries
If you have Search Console properly set up on your website, you can actually get some of their data on your analytics dashboard.
You can see if you have it configured if you go to Acquisition > Search Console. Under Search Console, you will see the last list item is Queries.
Here you will see what search terms resulted in your website showing up and even brought people to your site during your selected date range:
This can help you assess what types of content on your site is being found in search, what users are searching for, and more.
Looking for More Posts on SEO?
We cover various aspects of search engine optimization on our blog. Here are a few blog posts you may find helpful:
- 2020 Website Maintenance Checklist
- Predicting the Future of SEO
- Sick of Seeing Competitors Rank Above You?
- 8 Tools That You Can Use to Track Your Keyword Positions
And if you are looking to partner with an SEO agency that can help you get tangible results, feel free to contact us to see how we can help.