5 Ways to Perform Keyword Research for PPC

keyword research toolsWhether you are starting a completely new paid campaign, or looking for more ways to broaden your current targeting on Google Ads, you can rely on these five great tools to help you along the way.

Check out some of our most suggested tools below:

1. Google Ads Keyword Planner

As a starting place, we always go to Google’s Keyword Planner for our first round of research. Their free tool is a great resource since you can start off with a short list of terms you are interested in, then get more suggestions for keywords, see traffic, check the competition, determine bid pricing, and ultimately save the list in your account for later reference.

2. SpyFu

SpyFu is an overall great paid tool to use for SEO and PPC, as it gives you the ability to spy on your competitors’ keywords, spend, ad history, and other details. With this info, you can then adjust your strategy accordingly. And as you creep on other domains, you can save numerous keywords to a list that you can export later on.

3. Ahrefs

Another paid tool you should consider is Ahrefs, especially since they let you start a week-long trial for just $7! Originally made for link building, Ahrefs has grown to be a well-rounded tool for marketers. This is especially true when it comes to the Keywords Explorer, where you can see not only all the important data you need (cost, volume, etc.), but also tools to help you like search suggestions, phrase match, newly discovered, and more.

4. Ubersuggest

Neil Patel, who is seen as an authoritative source in the marketing industry, offers a free keyword research tool called Ubersuggest. First, you will need to enter a single keyword and then you will be taken to a different interface where you can see various metrics (cost per click, volume, etc.) and will also have the ability to see other available tools such as keyword ideas!

5. Bulk Keyword Generator

This is a great, free tool that can mass produce a list of keywords you can use as a starting point in your research phase, or if you are looking to kick up the heat on your current efforts.

Using the form on their site, you can choose your industry—they have a handful of popular business types—then select more specific niches or services, After that, manually enter in words you want to focus on (locations, other services, etc.) and it will generate a list of keyword ideas for you to utilize!

Things to Keep in Mind When Doing Keyword Research

Ask yourself these questions when you are conducting keyword research:

  • Are these terms relevant to my service or product?
  • Am I willing to increase my current spend?
  • Should I consider expanding my other targeting? (location, age, income, etc.)
  • Is my competition running similar ads?
  • Am I going to set up a separate campaign, or refresh current ads and landing pages?

Get More PPC Tips from the Pros

We specialize in helping our clients with pay-per-click marketing, so we are always writing posts to help them out. Here are some other blogs you may find helpful:

Sarah Blocksidge

About the Author

Sarah Blocksidge

Sarah is the Marketing Director at Sixth City Marketing and has been with the company since 2016. Her main role is to attract more B2B clients for the company via various SEO, web design, and PPC strategies. Over the years, she has been mentioned on HubSpot, Search Engine Land, GoDaddy, Content Marketing Institute, Fast Company, and Mashable.

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