Having a blog on your site can greatly impact your SEO efforts. Blog posts that use a variety of SEO tactics can give you a better opportunity for ranking higher on Google and drive more visitors to your site.
If you continually update your blog with quality content, you will see incredible growth in your search engine rankings. Check out some of the key benefits to having a blog!
1. Helping to Rank for Different Keywords
No matter your industry, blog topics are nearly limitless. You can cover broad aspects, industry trends, news about your local area, and more. The wide range of topics you can write about presents the opportunity to target many different keywords.
Google will recognize your targeted keywords and rank you on the search engine for them. In turn, this will help your SEO because not only will you be able to rank for company-specific keywords, but for broader ones as well.
2. Insights on Products and Services
A blog can help you to provide more information for your visitors. By writing content that relates to your products and services, you can offer up fun topics and insights on all you have to offer. This can help you engage with your audience and it also gives you the chance to show off your company culture too!
For example, a blog topic could be “5 Reasons You Need Our Manufacturing Services.” Not only would this blog be full of information on your own company, but this post could rank on a search engine for “manufacturing services” if you target the keywords correctly.
3. Getting Listed in “Featured Snippets”
Featured snippets are selected search results that are featured on the top of Google’s search results when users search for a specific keyword or phrase. The area showcases a short bit of content highlighting an answer to a question that a user has searched for.
How does this relate to your blog? By having a blog that features a variety of topics, there is the possibility that someone may search a question that your blog has the answer to, and Google may feature it. This will encourage users to browse your blog and your website as a whole, and could result in increased leads.
4. Driving Traffic
According to HubSpot, “marketers who prioritize blogging are 13x more likely to enjoy positive ROI.” It’s pretty simple – the more you blog, the more you are going to be found online. Producing reliable news will help you reach your visitors during organic searches and bring them to your website.
Also, other websites may share your content, further spreading your website and blog posts across the search engine. Ultimately, this will boost your SEO incredibly!