Updated November 16, 2023
If you are doing SEO for your website, it’s important that you have the right tools to track your success. One aspect to be sure you possess is a great keyword tracking platform that will allow you to track your position changes over time.
Let’s take a look at some of the most popular keyword trackers out there, both paid and free.
Our recommended tool, SERanking is a well-known paid platform that allows you to easily track your keywords based on location, see your competitors and their rank, and use various other SEO tools.
This free tool allows you to track your rankings for up to ten keywords, or by URL. The caveat with this, however, is that you will manually need to keep a spreadsheet of your rankings over time if you want historical data. But this is a nice tool to use if you are just getting started to see where you currently stand.
Ahrefs is a backlink tracking platform that also allows you to check your keyword rankings. With Ahrefs, you will be able to see new keywords you are ranking for and new movements in the SERPs (search engine results page).
Many marketers know about SEMRush as a popular SEO auditing tool that can keep track of various technicalities with your website’s health. And one of this tool’s various features is position tracking. With the ability to see competitors, filter by devices, and more, SEMRush offers a wide variety of great features for SEOs.
5. The Hoth
As one of the free tools out there for keyword tracking, The Hoth operates a little differently than others purely based off of the fact that you do not have the ability to see your rankings for specific keywords. Alternatively, they show you your top traffic-driving keywords alongside some nice metrics.
At our marketing agency, we are huge fans of Moz for tracking our link building success. But, with Moz Pro you also get access to their various keyword research tools, which includes a keyword list tracking. With monthly volume info, keyword difficulty, SERP Features, and more, you will be able to see data that can help you adjust your SEO strategy.
Are you currently running a PPC campaign? Then you may have come across SpyFu as one of the best tools to use to creep on your competitors. And while that is what they are known best for, they also offer some great keyword tools, such as rank tracking, to help you step up your game not only on the paid side of things, but also in SEO.
Similar to Small SEO Tools, this free website allows you to either check the position of ten keywords of your choice or enter your URL and see the top terms you are currently ranking for. Additionally, with this tool, you can enter a competitor’s domain to see where they rank as well.