10 Reasons to Outsource Your SEO Marketing

outsource SEOAre you or an internal team currently doing search engine optimization work for your business?

Let’s take a look at some of the reasons why outsourcing your SEO to an agency might be the best for you.

1. They Know What They’re Doing

Most SEOs are seasoned veterans who have worked in the industry for years, so not only do they know what works currently, but they know what has worked for years on end, meaning that what they can provide will give your business lasting results for years to come.

2. Ability to Work with Experienced Writers

Most times, SEO agencies are staffed with a team of marketing and journalism majors, meaning that they had years of schooling designed to help them develop as professional writers.

And as these writers accrue experience with SEO writing for all of the firm’s clients, over the years they collectively become SEO writing experts, able to hit the ground running and meet a new client’s needs with ease.

3. They Can Help with More Advanced Technical Aspects

SEO is a lot more than writing a few pages on your website that target specific keywords, as there is a lot of behind-the-scenes work that should be done to help your appearance on the web.

With website optimization, metadata, redirects, tweaks to your website design, and more, there are probably numerous aspects you don’t have the background in to be able implement on your own, which is where an agency can step in and provide expertise.

4. You Get More Bang for Your Buck

Investing in an external SEO firm to help you may save you some serious money. Especially when you factor in that what these experts do often is able to produce quicker results than your current in-house efforts.

And when you think about it, instead of paying for one internal resource in your company to bear the burden of your marketing, when you work with an agency, you are getting a bundle deal as you are paying for an entire team of SEO experts!

5. It Can Open the Door to Other Marketing Services

Most agencies offer more than just SEO, so down the line if you come to the conclusion that you want to try pay-per-click marketing, or would like to invest in a website redesign, or even that you want to let the agency help with your email marketing, you’ll be set.

SEO agencies can teach you what methods are worth investing in and help you understand the various marketing channels out there.

6. They Know How to Craft Creative Strategies

If you don’t have a strong marketing background, you might come to a crossroads time to time on how to ramp up your current strategy, or develop new ways to enhance your marketing. When you partner with an agency, though, it’s part of their job to continuously come up with creative ideas to pitch to you so they can implement them for your business.

7. Experience with Various Markets

Whether you are a small business serving just your local area, or a national or international company with customers in many regions, one benefit of outsourcing is that agencies have experience with both local and national businesses (and local and national SEO), and understand the different strategies each needs to succeed overtime.

8. You Can Focus on Other Aspects of Business

When you outsource your SEO work, you and your team can focus on the other important areas of your company, such as sales, attending trade shows, strengthening current customer relations, and more. Working with an SEO agency gives you more flexibility and takes tedious work off your plate.

9. Get Faster Results

Given that an agency is comprised of a team of SEO professionals who are all dedicated to their craft, all of their work can be delegated and expedited compared to an internal resource in a company who is likely stretched thin and taking on various roles. And the quicker that your content can be optimized, your links can be created, and so on, the faster you are on pace to getting some worthwhile results!

10. Access to Tools You Don’t Have

When you are doing SEO in-house, little things can add up when it comes to cost, such as reporting tools, keyword trackers, and more. Since agencies use the same tools for all of their clients, they can invest in premium technology that you’ll get to benefit from. This means you won’t lose extra dollars on tools that you might only have limited need for.

What You Should Expect When You Outsource SEO

There are a variety of services and tactics that you’ll receive when you partner with a reliable search engine optimization agency. For example:

  • Timely and transparent reporting
  • Access to analytics and other metrics
  • Quality writing skills
  • Current design and development abilities
  • Open lines of communication
  • Much more!

Learn More About Search Engine Optimization on Our Blog

And if you are interested in outsourcing your SEO, consider Sixth City Marketing. Reach out to us to learn more on all the ways we can help your business.

Sarah Blocksidge

About the Author

Sarah Blocksidge

Sarah is the Marketing Director at Sixth City Marketing and has been with the company since 2016. Her main role is to attract more B2B clients for the company. Over the years, she has been mentioned on HubSpot, Content Marketing Institute, Fast Company, Mashable, and many other notable sites.

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