Are you or an internal team currently doing search engine optimization work for your business? Let’s take a look at some of the reasons why outsourcing your SEO to an agency might be the best for you.
1. Ability to Work with Experienced Writers
Most times, SEO agencies are staffed with a team of marketing and journalism majors, meaning that they had years of schooling designed to help them develop as professional writers. And as these writers accrue experience with SEO writing for all of the firm’s clients, over the years they collectively become SEO writing experts, able to hit the ground running and meet a new client’s needs with ease.
2. They Can Help with More Advanced Technical Aspects
SEO is a lot more than writing a few pages on your website that target specific keywords, as there is a lot of behind-the-scenes work that should be done to help your appearance on the web.
With website optimization, metadata, redirects, tweaks to your website design, and more, there are probably numerous aspects you don’t have the background in to be able implement on your own, which is where an agency can step in and provide expertise.
3. You Get More Bang for Your Buck
Investing in an external SEO firm to help you may save you some serious money. Especially when you factor in that what these experts do often are able to produce quicker results than your current in-house efforts.
And when you think about it, instead of paying for one internal resource in your company to bear the burden of your marketing, when you work with an agency, you are getting a bundle deal as you are paying for an entire team of SEO experts!
4. It Can Open the Door to Other Marketing Services
Most agencies offer more than just SEO, so down the line, you could come to the conclusion that you want to try pay-per-click marketing, or would like to invest in a website redesign, or even that you want to let the agency help with your email marketing. SEO agencies can teach you what methods are worth investing in and help you understand the various marketing channels out there.
5. They Know How to Craft Creative Strategies
If you don’t have a strong marketing background, you might come to a crossroads time to time on how to ramp up your current strategy, or develop new ways to enhance your marketing. When you partner with an agency, though, it’s part of their job to continuously come up with creative ideas to pitch to you so they can implement them for your business.
6. You Can Focus on Other Aspects of Business
Lastly, when you outsource your SEO work, you and your team can focus on the other important areas of your company, such as sales, attending trade shows, strengthening current customer relations, and more. Working with an SEO agency gives you more flexibility and takes tedious work off your plate.
Learn More About Search Engine Optimization on Our Blog
- How to Improve Your SEO Writing in 2020
- What Type of Marketing Do You Need?
- A Guide to Appearing More Prominently in Local Search
- Intro to SEO – Frequently Asked Questions
And if you are interesting in outsourcing your SEO, consider Sixth City Marketing and reach out to us to learn more on all the ways we can help your business