When you are thinking about working with a digital marketing agency, it can be difficult to know which service you should go with.
From SEO to PPC to even consulting, you may not fully know which one is best suited for your business. Take a look at what types of things you should consider and what you can expect from various types of digital marketing services:
Search Engine Optimization (SEO)
If you’re unfamiliar, search engine optimization is accomplished through making strategic adjustments to your website internally and externally to increase your presence in the eyes of search engines.
SEO is so much more than just making technical adjustments to your website, though. With consistent content creation, link building, keyword optimization, and more, SEO is a great option if you are looking for more organic leads to your website through search.
Questions to Consider
- Do you have a large budget to work with?
- Are your competitors ranking above you for terms you want to target?
- Has your website been consistently updated?
- Do most of your leads come from Google, Bing, and Yahoo?
- How are you currently tracking your leads?
- Do you wish you could have a team of writers to update your website?
Pay Per Click (PPC)
Ever notice the ads that appear at the top of a Google search? Those are paid ads that are controlled though pay-per-click marketing. PPC is a great option if you are looking to see results on a short timeline, have a specific audience in mind, or have various locations you want to target.
Not to mention, PPC isn’t limited to just Google or Bing, but can also be performed on Facebook, Instagram, LinkedIn, and YouTube.
Questions to Consider
- Have you run a paid marketing campaign before?
- How much money do you have available to spend every month?
- Do you have a target audience type you want to target?
- Does your business have various locations that you want to get leads from?
- Are you limited to a short timeline?
Website Redesign
You might not realize that what your company actually needs in terms of marketing is a website redesign! Your website acts as the book cover to your business, and as the age old saying goes, many will likely judge your business just by its looks alone.
However, looks aren’t the only factor in deciding whether your website could use a site redesign. From site structure to speed to other technical issues, there are numerous aspects that might be holding back your marketing success.
Questions to Consider
- Is your website built on a popular CMS such as WordPress?
- Did you buy a theme for your site that anyone could have?
- Does your website load slowly?
- Does your website make it easy for customers to contact you?
- Is your design outdated?
- Can customers easily navigate to important pages on your website?
- Does your site properly reflect your business?
- Does your team currently struggle to make edits and updates to your website?
Consulting
Sometimes, all you need is a little helping hand to guide you in your marketing efforts. When you choose to work with marketing consultants, you get to work with a team of experts who can give you tailored advice on ways you can improve your current strategy.
Consulting is usually on a short-term basis, but can also lead to working with the agency in a more serious agreement if you decide you want to invest in the extra help.
Questions to Consider
- Are you currently in the middle of a redesign or marketing project and are looking for feedback?
- Do you have a strict budget or timeline to stick to?
- Do you have an in-house team that can execute website updates, development changes, and more?
- Are you looking to get advice from real-life marketers to help influence your current marketing efforts?
- Have you ever gotten a thorough analysis on your content, your analytics, and the technical aspects of your website?
Take a Chance on Our Digital Marketing Services
As an experienced marketing agency, we have proven success in providing all of the above services in order to help businesses get more leads.
If you need additional help deciding which of our services would be the right fit for you, feel free to contact us.
