Recently, Google released its latest update, called the September 2019 Core Update. Although Google releases core algorithm updates several times a year, they only pre-announce bigger updates, so this particular search ranking update is larger than most.
What Does It Do?
The Google September 2019 core update implements alterations to Google’s ranking algorithm. It was published globally, covering all markets and search indexes. The immediate effects of the core update were slow and initially insignificant, as it takes several days to fully roll out, though that has begun to change.
In fact, people recently began to see how the search results are changing—with both positive and negative impacts being noted thus far. Some results include fluctuations in ranking (increases and decreases), changes in keyword positioning (improvements and drops), and traffic variations as well.
How Can I Fix This?
After learning what the update entails and its potential effects on your search rankings, you are probably wondering how to modify your site or recover from the changes. Google has repeatedly stated that there is nothing to “fix,” but they eventually gave some advice on what you can do if your site drops in rankings as a result of the update.
In short, sites that are negatively affected by a core update are not necessarily doing something wrong or being targeted by the algorithm, as their rankings may change as improvements to how the systems assess content are made. The best advice we can give is to make sure your content is:
- Substantial in length
- Thoroughly proofread
- Well presented on the page
- Optimized for search engines
Need Some Help? Reach Out to Us!
If you are looking for ways to improve your website content to ensure your site draws customers, contact our team at Sixth City!