What Is CallRail? An Inside Look

In today’s technology-oriented world, digital marketing campaigns are crucial for success in your business. Digital marketing allows you to better target your audience and to gauge more accurate data measurements in order to determine the effectiveness of your current marketing tactics.

The tools and capabilities of such internet marketing campaigns are nearly endless. Let’s take a closer look at one of the most beneficial digital tools for improving your business, CallRail.

Introducing CallRail

With various marketing analytic techniques in place, it is easy to track and monitor the leads generated by your business in terms of contact or lead generation form submissions. However, in most cases, not every lead a business receives is from a website form—so what about the leads generated through different channels?

Isn’t it important to know where they came from? With CallRail, you can find out. CallRail is a service that tracks and manages your phone leads, helping businesses to determine which marketing campaigns are driving quality leads.

What Can It Do?

Now that you know what CallRail is, let’s talk about all that it has to offer. This lead tracking tool has a variety of features that can be used by businesses to increase sales and revenue. These include:

  • Call tracking and analytics
  • Dynamic number insertion
  • Keyword spotting technology
  • Online form and offline call tracking
  • Phone call recording
  • Lead scoring

All of these elements are easily accessible to the user and can be considered game changers in lead generation tracking.

What Are the Advantages?

It’s no secret that accurate conversion metrics and data are generally top priority for any marketing professional. With that in mind, CallRail is a must-have for marketing agencies to significantly improve marketing data and efforts. This multipurpose call tracking service offers a number of benefits:

  • Ability to track the lead source of calls that are received
  • Ability to record calls
  • Being able to determine what calls came from which parts of your Google Ads campaign
  • Quick and easy installation
  • Reduced response time and increased conversion rates

Without CallRail, businesses are potentially missing out on important leads as they are only gathering a portion of their overall data. According the current data from the State of Inbound, in 2017 the biggest challenge marketers face is generating traffic and leads. In order to overcome this challenge, the very first step is making sure that you are accurately tracking all of your leads.

What Does This Mean for My Marketing Campaign?

One key element of digital marketing is the ability to directly track the effectiveness of your campaigns, which is greatly beneficial since it helps you to make improvements.

CallRail is a way to not only obtain more detailed and accurate lead tracking for your business, but to also understand where the leads are coming from and how your campaign is operating. Implementing this service can help you to increase sales, optimize advertising, improve ROI, and maximize your budget.

Need Some Help? Reach Out to Us!

If you’re looking to implement CallRail for your business, reach out to our team at Sixth City!

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