It is no secret that marketing is a huge factor for driving interest to your company and creating sales. And as we make a shift into a more technologically advanced way of life, it is important that our marketing efforts mirror that fact, making digital marketing increasingly vital.
For those just beginning with digital marketing, though, there are likely a lot of questions that pop up. Read on to find answers to some digital marketing FAQs to help you prepare as you start your journey!
What Is SEO?
SEO, which stands for search engine optimization, is comprised of a variety of techniques that are used in digital marketing as a way of boosting the ranking of your website in search engine results. When you have a higher position on the results pages of Google and Bing, customers are more likely to find your business and you have a better chance of outdoing competitors.
SEO is made up of numerous tactics, including the incorporation of optimized content, use of strong keywords, and development of metadata. These aspects will either make or break your website’s rankings depending on how well you use them.
As many of your competitors are utilizing SEO to make an impact on their company, it is important that you not only do the same, but find ways to excel.
What Is PPC?
PPC, or pay-per-click advertising, is another branch of digital marketing. With PPC, you craft an ad designed to attract a lead and pay a fee each time a consumer clicks on your displayed advertisement.
Google Ads (formerly Google Adwords), which is one of the most common forms of PPC advertising, allows for your company to create and display ads for Google searches. You are able to track the amount of interaction you receive based on each ad which will help you to optimize your content for further campaigns.
As part of Google Ads, you are given a keyword bank to help you optimize your marketing efforts. The keyword bank allows you to select words that consumers are most commonly searching for that are related to your field.
Do I Need a Web Designer?
Yes. Web designers know exactly what consumers want to see from a website. Hiring a web designer gives you the peace of mind that you know your website and its content are being taken care of.
Hiring a web designer allows you to focus on your company itself and let the designer focus on your digital needs. Worthwhile web designers will take into account aspects like designing for conversion, user experience, site responsiveness, visual aesthetics, and more.
Do I Need an Agency?
Yes. We highly encourage utilizing a marketing agency for many of the same reasons that we recommend a web designer.
Simply put, it is your job to focus on your company and let the web and marketing professionals handle everything related to your digital presence.
Marketing agencies utilize SEO tactics, email marketing tactics, and key social media platforms to increase your presence and drive traffic and business to your company. Working with professionals who have the skills to boost your leads is vital.
How Sixth City Can Help
At Sixth City Marketing, we offer a variety of services such as:
- Search engine optimization
- Website design and development
- Pay-per-click marketing
- Social media marketing
Essentially, we are your one-stop resource to getting your company back on track and surpassing the competition. If you have any other SEO questions or want to learn more about our SEO FAQ, feel free to contact us today.