Curious about how you can improve your site’s SEO in 2020? Here are a few tips:
Show Your Authority and Expertise
One of the best ways to improve your SEO is to write authoritative content that illustrates that you are an industry expert. And it’s pretty easy to do. Writing about basic or beginner blog posts on topics that people will search for can help your pages be found and will give your site help in rankings.
An example of this that we recently wrote was “SEO and SEM – What’s the Difference?” Articles like this are on par with what other industry leaders in our field, such as Search Engine Journal, would write about. So having this content as our own is showing our potential customers that we are not only educated on key topics, but we can offer a helping hand if they have any questions on a subject.
Always Keep Mobile in Mind
Google recently announced that in July 2019 mobile-first indexing will be the standard for new websites. And as mobile continues to become more popular not only to Google, but also to potential customers, it’s important that you write readable content for all types of devices.
Tailor Your Content for Google
If you don’t know, the way that Google grabs copy to display in search is through metadata, and if you aren’t using a plugin to add in metadata, or if you aren’t adding metadata tags manually to your HTML pages, then you are missing out!
Metadata allows you to precisely place in the keywords you want to display in the title and description of your page when the page displays in search engines. So don’t be afraid to be creative and use language to grab your customers’ attention.
Don’t Go Overboard with Keywords
As valuable as keywords are to your SEO rankings, it’s easy to go overboard with cramming them into your writing. And while you may think doing so will help, sadly, it has the complete opposite effect.
Here’s an example of bad keyword placement for Cleveland catering services:
“Our Cleveland catering services offer catering for weddings, birthdays, and more! What makes our Cleveland catering different is that we cater to you. If you need catering in Cleveland look no further than our top-of-the-line catering services in Cleveland.”
Not only does it look spammy, but it also lowers the readability for potential customers on your site. Avoid this practice so Google doesn’t knock you down in the rankings.
Focus on What the Customer Wants
One of the first things you need to figure out in order to improve your writing is to determine what your ideal customer is searching for. And to do this, you will need to incorporate keyword research into your writing process.
There are many great tools such as SERanking that offer keyword tools to help you brainstorm on the sorts of blog posts and content you should be writing, so be sure to utilize them!
Always Use a Second Set of Eyes
While you may think your writing is the best piece of work ever created, it’s always valuable to have a second set of eyes take a look at it. And if you don’t have an in-house editor, there are a handful of online resources and software options such as Grammarly or Slick Write.
Don’t Forget About Images
Not only should you supplement your content with visuals, but adding in alt and title metadata to your photos can help your content get more exposure on Google.
Additionally, metadata for photos is essential for users who have disabilities. You can check out the IPTC’s rules on metadata compliance to learn about how to write your tags inclusively.
Don’t Be Afraid to Do Some Spying
Ever wonder how your competitor is ranking above you? A good way to see who has been linking to them is by using Moz’s Link Explorer, which allows you to see which outside sources are sending users to the competition’s site. Not only does this help you come up with ideas on what to write, but it will also help you to write content that other websites will want to link to.
Try to Hold Off on the Sales Pitch Until the End
Similar to keyword cramming, putting too strong of a sales pitch into your writing from the beginning can make readers turn away if they feel they won’t learn valuable information from your webpage.
So while it’s good to sneak in some solid calls to action throughout a page, save your inner used car salesman pitch until the end.
Link to Relevant Content on Your Site
While outside link building should be an important component of your overall SEO strategy, so should interlinking! Linking the content you write to other relevant pages or blog posts on your website helps readers find more relevant content and could lead them toward information they are looking for, and ultimately a conversion.
Interlinking has also been shown to help your website when it comes to Google determining your site authority.
Keep Content Fresh and Evergreen
A great way to improve your SEO writing in 2020 and beyond is by taking advantage of content you already have and reoptimizing it with new keywords, videos, pictures, and more. By doing so, you can give yourself the boost in rankings that you have been missing!
It’s also a good idea to keep your content “evergreen” whenever possible, which means the content is timeless and is likely to never become outdated.
Pages such as “10 Things to Do this Week in Cleveland” can quickly lose value since the topic has an expiration date. If it makes sense for your site to craft posts like that, go for it, but make sure you get some evergreen articles in there too.
Thanks for Reading Our Post on How to Improve SEO Writing in 2020!
We hope you learned some valuable tips on how to improve your SEO writing for 2020 and beyond! Be sure to follow our blog for more insightful posts just like this one.
And while you are here, check out some of our other great articles about search engine optimization, pay per click, website design, and more:
- A Guide to Appearing More Prominently in Local Search
- Quality vs. Quantity: How to Measure the Success of Your Content
- Which Paid Channel Is Best for Your Industry?
- 5 WordPress Plugins You Should Be Using
Interested in More Advice on How to Improve SEO?
We’d be happy to assist. Schedule your free website evaluation today to see how we can help your business thrive!