What Is Google Analytics?

What is Google Analytics A lot of companies have probably heard about Google Analytics, but they might not have used the service or know any specifics about it. Give our post a look to learn some key details.

What Is Google Analytics?

Google Analytics is a website analytics tool offered by Google. With Google Analytics, you are able to see and track your company’s digital presence on the internet. For companies that have a website and an established online presence, Google Analytics and similar tools are crucial in evaluating and improving your marketing efforts.

For many customers, your website is assumed to serve as the central base where they can find all information about your products or services. But it’s not just a place where customers can learn about you – you can learn some things about them as well.

With Google Analytics in place on your site, you will be able to track aspects such as how long consumers stayed on certain pages, how they landed on your website, demographic information, and more.

How Does Google Analytics Work?

Every website, including yours, has a unique and specific code attached to it. When you choose to work with Google Analytics, a piece of the platform’s own code becomes a part of your website’s original code.

With the newly inserted string of Google Analytics code, you will then be able to track how many people land on your website.

And Google Analytics is able to go even further. With the code in place, you will be able to determine varying characteristics of consumers like their age, gender, interests and more.

The analytics tool then separates the information gathered from each consumer and breaks it down to show the information from each visit to your site.

  • User Level – The actions taken by the consumer on your site
  • Session Level – Displays each individual visit brought to your site
  • Pageview Level – Shows the number of individual pages visited
  • Event Level – Provides the number of link clicks, video views, and more

Is Google Analytics Free?

Short version: yes. The standard version of Google Analytics is free, however, there are other versions of this analytics software available with more developed features that come with a cost.

To get started setting up a Google Analytics account, all you need is a Gmail account. To learn the step-by-step process of setting up and connecting your Google Analytics account to your website, read our post on setting up Google Analytics.

Features

The Google Analytics marketing platform offers two versions of the analytics tracking tool: Google Analytics and Google Analytics 360.

Google Analytics

With the free, standard version of Google Analytics you will have access to many different facets of the software, but not as much as in the 360 version.

The standard version of the analytics tool is perfect for individuals and smaller-to-medium sized companies looking to expand and track their digital presence.

Google Analytics 360

Google Analytics 360 is mainly for larger enterprises that are interested in seeing every aspect of analytics tracking, as the 360 version provides consumers with many more features when compared to the standard version.

While these two versions have some of the same features, they differ on a variety of levels including how much storage the software contains.

Using Google Analytics for Your Digital Marketing Needs with Sixth City Marketing

At Sixth City Marketing, we utilize the Google Analytics platform as one of our key processes to measure our clients’ growth.

By viewing and analyzing each client’s Google Analytics data, we are able to assess their needs and tailor our digital marketing tactics specific to their industry and business.

Call us today at 440-821-1425 or contact us online to learn more about our firm and all that we can do for you!

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