According to a research study issued by Gartner, one of the world’s top research and advisory firms, the average company spends about 2.5% of their revenue on digital marketing. The rule of thumb in the marketing world is to invest 10% or more on marketing as a whole.
Digital marketing’s percentage certainly seems paltry when you take into consideration everything that it can provide for a company: search engine optimization, pay-per-click ads, digital advertising, content creation, blog posting, visual aid creation and production, email marketing, social media posts, website design and development, and more.
How do you know if you are in need of internet marketing solutions from a digital marketing agency? Let’s take a look.
1. A Lack of Website Content
The term content may be confusing to some. Content is anything on a company’s site and/or the social media platforms that they post on. For example, content can be blog posts, tabs on a website highlighting features of the company, pictures, videos, and more.
Producing worthwhile content for a site on a regular basis is a hard task to do alone. By using a digital marketing agency, however, you can receive a dedicated team who will learn the ins and outs of your business and produce the content you need. Doing this allows for you to focus on the future of your company.
2. The Competition Surpassing You
It’s a competitive world. With many similar businesses out there, it is important to distinguish yourself. And once your competition outranks you in online searches, you will end up losing business and perhaps the standing in your field.
Hiring a digital marketing agency to provide SEO services is a great way to make sure that your content and message are attracting the customers you need. Maintaining a strong online presence through SEO, social media, and other methods is a great way to keep up with and surpass the competition.
3. Few Blog Updates
If you look at your site and notice that your blog doesn’t seem up to date, you know it may be time to consider help from an outside agency. Consumers love reading blog posts by their favorite companies, and producing content on a variety of topics will help to increase your site’s traffic and user interaction.
Blog posts are also a great way to show your expertise, as you can touch on a variety of topics that are related to your industry. Your users want to learn more and hear about what leading companies have to say on industry issues, and blog posts are a terrific way to achieve these goals.
4. A Limited Presence on Social Media Platforms
There are a variety of social media platforms available for businesses to use, with Twitter, Facebook, LinkedIn, and Instagram being among the most popular. If a user were to go to a company’s social media platform and see low engagement, though, they’re less likely to want to follow or share content from that company.
With a digital marketing agency, you can increase traffic to your social media platforms in a variety of ways, and also help ensure your content comes out at a steady clip. By adding interesting content that is appropriately formatted for a variety of social media channels, you’ll make it so users will feel more compelled to visit your platforms.
5. Low Site Traffic
When you are tracking your impressions, site clicks, and engagement, the numbers don’t lie. Analyzing your traffic is a great determining factor that assesses how well your message may or may not be reaching your target audience.
If you’re finding that your numbers are down, bringing in a digital marketing agency experienced in SEO services is your best bet in helping you recover.
6. Low Conversion Rates
Having a high amount of traffic to your site is great, but it’s not the ultimate goal. What you ultimately want are people coming to your site that will purchase your products or services.
With a digital marketing agency, you’ll get a team who is trained in analyzing not only the traffic rates but also the conversion rates. Marketers are able to tell clients what they need to do differently and how. By creating content that is unique to your site, marketers are able to reinforce your message to your target audience more effectively.
7. Inability to Measure Results
Having the ability to read and interpret your website’s analytics is a fundamental feature of establishing what needs to change on your site. Understanding the rates of impressions, conversions, and interactions can be confusing, however.
Talented marketers are able to interpret the numbers with ease, though, and assess where changes need to be made to your site and your marketing efforts. They can also give you convenient breakdowns to ensure you can keep up with your site’s current state.
How Sixth City Marketing Can Help
With our PPC marketing services, we are able to increase the amount of traffic brought to your site.
We offer PPC management and can implement Google Ads and Bing Ads on your behalf. Both of these platforms give us access to insights on the traffic that comes to your site and the conversion rates seen for each ad campaign.
Search Engine Optimization
We use SEO services to help your company rank higher within search engines. Since we have worked with a variety of companies in a range of industries, we know the marketing tactics that will be most beneficial to your field and we can additionally experiment with tailored approaches.
Website Design and Development
Through our web design services, we’ll help you to attract as many users as you can by way of a site that promotes your company’s image. All of our websites incorporate user-friendly content and successful SEO elements to increase conversion.
Social Media Marketing
At Sixth City Marketing, we utilize all forms of social media to promote your company’s content and overall message. We’re adept at marketing for Facebook, Twitter, LinkedIn, Instagram, Snapchat, YouTube, and more!
As a certified HubSpot partner, our agency can provide both HubSpot and Pipedrive consulting. By doing this we are able to help manage your lead flow.
Contact Us Today!
Looking to boost your marketing efforts this year? Reach out to Sixth City so we can help assess your needs and get you the leads you’re seeking!