Is Google Analytics Free?

Is Google Analytics free? As you start to market your business, you may see a lot of articles mention the value of having Google Analytics, which might make you question if it’s free. Thankfully, the answer to that question is “yes.” All you need is a Gmail account.

Keep on reading to learn how to make a Google Analytics account so you can start boosting your business!

How to Set Up Google Analytics

1. Go to and create a Google Analytics account with a Gmail account.

google analytics

2. Enter your website’s information into the form fields.


3. Once completed, you’ll be given a tracking code. You will then need to add it in the <head></head> tags of your website.

Note for Beginners – This can be done in the header.php file on WordPress, or if you have an older site, the code will need to be placed somewhere in the <head></head> tags of all the pages you want to track.

4. After that, have both Analytics and your site open, and in Analytics navigate over to the “Real Time” area on the left-hand navigation to confirm the code is in place. And then sit back and relax as data starts to be pulled in!

Why Google Analytics Is Important

Google Analytics can show you a variety of metrics for your company’s website. This includes highlighting where traffic is coming from, what devices most customers are using, and even tracking how many people are contacting you – there is a long list of reasons why having Google Analytics on your site is vital to your marketing campaign.

Learn More About Google Analytics on Our Blog

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About the Author

Sarah Blocksidge

Sarah is the Marketing Director at Sixth City Marketing and has been with the company since 2016. She has been mentioned in Fast Company, GoDaddy, American Express, and many other notable publications.

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