When looking at the difference between B2B and B2C marketing strategies, they may sound self-explanatory. However, there are many distinct features of each that are crucial to that of the overall sale. Let’s take a look at how they function.
What Is B2B Marketing?
Business to business, or B2B, marketing strategies focus mainly on a product and its features that will benefit prospective companies. With business to business marketing, there isn’t much of an emotional appeal used to gain a given consumer. Instead, the company as a whole is promoted for its abilities to help another business or industry.
- The main things that companies look for in a B2B online marketing campaign is whether another company’s product will save them time and money. If you are able to cater your message to those specifics, other companies will consider your campaign more seriously.
- Marketing your message to meet the needs of businesses is a crucial step in business to business marketing and is what separates it greatly from that of business to consumer marketing strategies. Companies want to see their potential ROI expressed in your marketing efforts because it will help them to differentiate your product or service from competitors.
Since the purchasing process for a business takes more time than that of a consumer, it is crucial that you explain in depth all of the facets of your product or service. With more description, the more it is likely that your product or service will stand out and make a lasting impact with businesses than that of your competitors.
What Is B2C Marketing?
When focusing on business to consumer marketing strategies, or B2C, you’ll be able to utilize more emotional appeals in your copy and content. A vital aspect is showcasing how your product or service benefits the consumers, and how their lives will be made better or easier through its use.
- It is important to utilize a number of media channels to promote your message to ensure that you can gain as many views and clicks as possible. There are many different platforms that can help you reach this goal which includes the use of email, Facebook, Twitter, Instagram, LinkedIn and more.
- Also, by using a variety of platforms, you will be able to create custom messages that relate specifically to the media channel you are using which can help to drive consumer interaction with your product or service.
Remember, it is essential to provide consumers with a message that is straight and to the point. Craft your copy so that it focuses on what your product or service helps to fix. Marketing to consumers is more direct and simple in many cases than marketing to other businesses.
Since consumers’ purchasing process is not nearly as long as a business’s purchasing process, it is important to show quickly what you are offering, what it does and how it can help.