We were fortunate enough to sit down with Dean Deborah Spake of the Kent State College of Business Administration and discuss the ever-changing landscape of enrollment marketing in higher education.
The topics that Dean Spake addresses in the interview include:
- Digital and traditional marketing
- How digital marketing is viewed in 2018 vs. years ago
- Tracking data in digital marketing
- The importance of measuring and reviewing your campaign consistently
You can view the full interview by clicking the video above. Give it a look!