Interview with Deborah Spake

Spake is the Dean of the Kent State University College of Business Administration

We were fortunate enough to sit down with Dean Deborah Spake of the Kent State College of Business Administration and discuss the ever-changing landscape of enrollment marketing in higher education.

The topics that Dean Spake addresses in the interview include:

  • Digital and traditional marketing (including SEO)
  • How digital marketing is viewed in 2018 vs. years ago
  • Tracking data in digital marketing
  • The importance of measuring and reviewing your campaign consistently

You can view the full interview by clicking the video above. Give it a look!

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