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Spake is the Dean of the Kent State University College of Business Administration

We were fortunate enough to sit down with Dean Deborah Spake of the Kent State College of Business Administration and discuss the ever-changing landscape of higher education.

The topics that Dean Spake addresses in the interview include:

  • Digital and traditional higher education marketing
  • Importance of SEO strategies for colleges
  • How digital marketing is viewed in 2018 vs. years ago
  • Tracking data in digital marketing
  • The importance of measuring and reviewing your campaign consistently

You can view the full interview by clicking the video above. Give it a look!

About the Author

John Sammon

John Sammon is the CEO and founder of Sixth City Marketing. For the past 15 years since starting the company, he has helped create winning SEO, PPC, and website design strategies for a wide variety of industries. His marketing expertise has also been featured in many notable publications such as Forbes, Entrepreneur, and CBS News.