Sixth City Marketing is excited to announce that it has become a HubSpot Partner.
What Is HubSpot?
HubSpot is a web-based software application that allows a business to effectively manage all aspects of sales and inbound marketing on a single platform.
Why Did We Choose to Use It?
We work closely with our clients to help them improve their online presence, website inquiries, and sales through a number of different internet marketing channels.
Over the last few years, we’ve started to help our clients with marketing to people already in their sales pipeline. It started with assisting them with email marketing and using paid advertising to potential customers in their database. Our services have since grown into helping our clients establish a complete marketing and sales initiative and working with them to build that out through HubSpot.
Through the various features of HubSpot, you can:
- Track your business contacts
- Set up a digital sales pipeline and track sales from start to finish
- Automatically see the lead source of an online inquiry (if it came from search engines, Google AdWords, social media channels, etc.)
- Keep a digital log of your correspondence with a prospect
The biggest key is being able to identify the lead source of a sales prospect and whether or not that translated into a sale.
This allows our clients to look back to the most crucial part of any new initiative their company takes and tie a lead to ROI. HubSpot lets our clients follow a lead down the sales funnel and eventually be able to calculate how much a lead cost. With this information we can repeat this same customer experience and delight them again and again.
The system also has many additional features that can elevate your sales and marketing efforts, making it an extremely worthwhile and versatile tool.
Each one of the steps we follow in the sales cycle is defined and detailed. We know when contact was made, the contact source, how the contact found us, and each discussion step through the conversion of a lead to a sale.
Find Out How HubSpot Can Help Your Business
Do you have questions about how HubSpot can help your business? Contact us online or give us a call at 440-821-1425.