What to Look for When You’re Hiring a Digital Marketing Agency

digital creative agency

Shopping for a digital creative agency isn’t an easy feat, and if you are considering qualities to take into account when comparing prospective agencies, we’ve created this helpful list of things you should keep in mind.

An Up-to-Date Blog or News Section

A major component of successful SEO is a frequently updated site with fresh content, which helps your Google rank and lets the search engine know that you are an active website.

So when you are looking at an internet marketing company, be sure to take the time to go through their site and see if they’ve updated their blog or news section (hopefully, they even have one).

Content marketing has in recent years become one of the most important aspects of digital marketing, so an agency that can prove they know that is one to look for.

Good Company Culture That Matches Yours

While a company could provide a slate of services and cost you pennies on the dollar, if you don’t feel that their culture mixes well with what your business stands for, they may not be the right fit. Your teams are going to be working with each other for a long time, so it should be a top priority to feel out the culture of the digital marketing agency you choose.

  • One of the best ways to get an inside look into an internet marketing company’s culture is through their social media presence, such as their Instagram account
  • Having a positive, friendly, and fun web presence is important for a lot of companies, so working with a team that can have fun is greatly beneficial

Relevant Experience with Your Industry

You wouldn’t hire a mechanic that has never worked on an engine, would you? Well, the same goes for the digital creative agency you hire! It’s vital to explore what type of clients the firm you are looking into has experience with.

That doesn’t mean, however, you should completely rule out a company just because they’ve never worked with whatever your business offers. If you find a company that has a wide range of industry experience, it proves that they are able to tackle many different case types and can take on the challenge of your unique industry!

Hard Evidence of Successful Results

A digital creative agency can talk the talk, but how can you know that they can walk the walk, in that what they do will actually produce results?

Case studies, analytics, and portfolios are great ways for internet marketing companies to showcase how their skillset can manifest into success for your business.

Sixth City Marketing Helps TYKMA Electrox Improve Their Inbound Leads by over 300%!

TYKMA Electrox, an Ohio manufacturing company, hired Sixth City Marketing to help them increase business through their website. They specialize in industrial laser systems for a variety of industries with a focus in laser marking, etching, and engraving systems. Their systems can mark text, patterns, and graphics on products ranging from golf clubs to firearms to fidget spinners. Because of our help in implementing both SEO and a website redesign, they have improved their inbound leads by over 300%.”

Who Is Sixth City Marketing?

We are the digital marketing experts. Located in Cleveland and Columbus, for seven years we have continued to grow, develop, and help our clients reach their marketing goals through a variety of services. Get to know us better by learning more about our team and who we are as a collective.

Our services include:

Why Choose Our Digital Marketing Agency?

  • Your goals are our goals, and we are driven by data and results in order to always update your marketing strategy to follow the trends in data we collect
  • We are small, but mighty with a strong focus on quality
    • By using tools such as Google Analytics, Moz, and SE Rank, we are able to always keep up-to-date and provide the highest quality
  • We know no two businesses are the same, so we approach every client with a unique strategy tailored to their goals and industry

“Sixth City Marketing was the best choice for our SEO work. The lines of communication are always open. John and his team are very attentive and set on helping our company reach our SEO goals. They have made our website much easier to find and new customer inquiries have continued to improve.”

– Sarah Wentz, Valco Valley Tool & Die, Marketing Manager

Learn More About Who We Are as a Digital Creative Company on Our Blog

We like to update our blog with posts that reflect our knowledge, alongside a mix of fun articles to highlight who we are as a company. Here are some of our recent posts you may like:

You can also feel free to browse some of the various categories we often write and report about:

Invest in an Internet Marketing Company You Can Trust

Think you are ready to take the plunge into marketing success with our agency? Reach out today to chat about how we can help your business.

About the Author

Sarah Blocksidge

Sarah is the Marketing Director at Sixth City Marketing and has been with the company since 2016. She has been mentioned in Fast Company, GoDaddy, American Express, and many other notable publications.

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