Andrea Wurm, our Summer 2017 Digital Marketing Intern and an incoming senior at Ohio University, sat down with us to talk about her experience at Sixth City.
Moving into her senior year as a Strategic Communications and Journalism student at Ohio University, Andrea is excited to take back what she has learned to the classroom in her last year as an undergrad.
Q: How did you hear about the internship?
A: I was sitting in a Starbucks looking for summer internship opportunities when I ran into Claire, one of the account managers at Sixth City. I got to talking to her about the digital marketing internship and she gave me her business card and told me to send over my resume. A couple of weeks later, I came up from Athens to their Cleveland office and ended up taking the offer!
Q: What is your favorite part about the internship?
A: It’s the opportunity to be able to oversee everything. Sometimes with internships you get stuck with doing minimal work or one specific thing. But, they give me a lot of power and freedom here to bounce around with account management, strategy, writing and SEO too. I feel like I’m doing real work and also seeing my progress too.
Q: What are the differences between what you have learned in the classroom compared to what you are learning here?
A: I think a lot of what I’ve learned in my classes is more traditional journalism, public relations, marketing and advertising. We talk a lot about how our world is moving in such a digital way, but we don’t always talk about the strategies like SEO, PPC, or anything like that. So, coming here, I’m not only learning about it but I’m able to apply what I’ve learned.
Q: What do you like about the office culture at Sixth City?
A: Everybody is very friendly and likes what they do, which makes for a very positive work environment. Everyone is willing to help each other out. I feel like I can go to anyone for help and advice. I don’t feel intimidated to reach out, because I know how important that is as an intern – to constantly be learning and asking questions.
Q: Moving forward, what will you be looking for in a job when you graduate, and what kind of career might you seek out?
A: I think that I will want to do marketing for some type of company – maybe not necessarily an agency – but I want to use the skills I’ve learned here with both writing and learning about digital as well. Whatever it may be, I will continue to have an open mind to new experiences at the job because I’ll never know if it might be something I’ll love.
Q: What advice would you give to a future intern?
A: Keep your options open. As much as you might think that you want to do something, you never know what else is out there. Take every opportunity to learn, because you might surprise yourself about what you enjoy for a career. I always have liked creative, fun writing but at the same time I didn’t really know about the business side – a side that’s very important to learn and know too. I ended up loving the analytics side of marketing which I never thought I would.