Do you want to market your business or blog, but you’re just not sure how to get more visitors? Chances are you’ve got a limitation on time, money, or know-how. Maybe you’re strapped on all three.
As a digital agency, these are the kinds of issues we try to figure out every day for our clients, so we thought it might be helpful to put together a list of five of our go-to options for you to peruse.
Easy, Ethical Ways to Get More Website Traffic
1. Optimize your site’s metadata and explore opportunities to include structured data markup.
Do you mind your P’s and Q’s when it comes to search engines? Make sure you use the right tags and language behind the scenes to speak to them, politely. Structured data markup can also make your search engine results listings sparkle with extra details, called rich snippets. Metadata makes your listings compelling, too.
Read more about structured data markup in our recent blog.
2. Submit your sitemap to Google and Bing.
Submitting a sitemap is an often-overlooked element of online marketing strategy. If you use WordPress, there is an easy plugin that can do the heavy lifting for you called Google XML Sitemaps. A sitemap helps search engines find their way around your site and serve up your site’s best pages in results.
3. Link up.
The web is not a popularity contest, but being linked to from other relevant websites helps indicate where you fit in. These could be (legitimate!) directories, bloggers listing you as a resource (genuinely!), or trade associations. We use a lot of qualifiers because this is a tactic that has been severely abused in the past. Nowadays, good content marketing is the best way to build brand equity and earn links.
Check links you already may have using a free report from Open Site Explorer.
4. Be social.
Create social media accounts where you see the greatest opportunity to connect with your target audience. You don’t have to, and shouldn’t, talk business all the time. Just show off your brand’s personality. Become a profile your customers want to check for things that matter to them. Share some of your site’s content and resources that you’ve created in your content strategy.
5. Give PPC a shot.
If your site has got it going on with all of the above, a PPC campaign can deliver a wealth of insight and a big uptick in visitors in a short amount of time.
This is, of course, contingent on the quality of your campaign – the ads and landing pages – as well as the platform you choose. Keep in mind that paid social media campaigns can be even more effective for some purposes than AdWords! This is particularly true when your target audience may not yet realize they need your new, unique service or product.
Don’t have extra time to spend figuring it out yourself? That’s okay – we specialize in this stuff.
Give us a ring! Together, we’ll plot a personalized strategy map that can drive more visitors to your site.