We started working with UK-based commercial photographer Greg Harding in September of 2011. Greg had struggled to get consistent traffic to his websites from search engines. At the time, Greg had created a series of websites targeting specific UK-related keyword phrases. Greg Harding Photography hired us to to establish a long-term search engine optimization strategy and help with his content architecture. Greg opted for our budget-friendly SEO Foundation Package (our starter package).
We recommended focusing the SEO strategy around his main website: http://www.gregharding.co.uk. Building a bunch of domain-targeted sites with .net and .org extensions is not the best long-term SEO strategy (We’ve seen lots of folks doing this in the UK).
We then compiled a targeted list of keywords that would focus on potential clients in the UK (his target audience). From there, we reviewed the content on the website and made recommendations on adding and changing content. Our ultimate goal of any SEO campaign is to match keywords to relevant content.
Results: 1,600 percent increase in overall traffic
If we compare the last 30 days of Greg’s traffic to the traffic in September of 2011, you’ll see significant improvement in overall website traffic. The first image above shows a 1,600% increase in traffic during this time period. The other key metrics such as time on site, pages per visit and bounce rate also improved.
Overall traffic snapshot
Traffic from search engines
As you can see, the SEO Foundation Package has produced great value for Greg’s business in a short period of time. Greg is also ranking for a number of keywords that he has targeted. If you’d like more information on how Sixth City Marketing can help you or your company, contact us through our online form or at 440-821-1425.